Once used by only the largest companies in a handful of industries, marketing automation is now also adopted extensively in midsized and small businesses in virtually every industry. In addition to providing a wide range of essential tools for today’s marketers, marketing automation solutions serve as a powerful marketing engine for the CRM systems they integrate with.
As the popularity and importance of marketing automation has increased in recent years, so too has the number of marketing automation solution providers. However, marketing automation platforms are not one-size-fits-all.
So how do you decide which solution is right for your company and for an organization that utilizes Microsoft Dynamics 365? This checklist can help guide you in your selection process.